03/02/2020
To say that the Cybertruck is different is an understatement. Since its launch, people have talked about its high towing and payload capability, longer driving range, increased battery capacity and reasonably tiered pricing. However, most of the discussion pertains to Tesla’s bold aesthetic design. Here, Ben Smye, head of growth at Matmatch, examines the influence of material selection in the design and aesthetic of the vehicle.