Feature

Has 40 years of marketing innovation helped engineers?

Continuing DPA's celebration, the Editor – Paige West – asked Mike Maynard from B2B technology PR and marketing agency Napier about 40 years of marketing innovation.

02/09/2019 14:33:40

Font size:

It’s not just technology that has changed dramatically in the last 40 years: since the launch of DPA, marketing has been revolutionised which has had a significant impact on the lives
of engineers. Although my engineering career is a little shorter, beginning just over 30 years ago, I’m amazed at how technology has enabled far greater access to information, changing the job of
the engineer.

When I started as an engineer at Marconi, no one used the internet during the design process. The early 90s were an era of information scarcity: I was lucky to
work at a large company that had its own library, only a short walk from my lab, making it a fairly painless process to search the shelves of data books and microfiche
catalogues of information. If you don’t know what microfiche was, Google it to find out about the state-of-the-art of information retrieval just 30 years ago!

Read the full article in the September issue of DPA.

Written By Sophia Bell

Sophia Bell is the Group Editor of DPA, Connectivity, and PBSI. She joined the team in 2020 as Assistant Editor after achieving a First-Class Honours BA in English Literature and Film Studies from the University of East Anglia. In her current role, she leads the editorial strategy, driving digital growth and ensuring each title continues to deliver trusted, relevant insight for engineering and manufacturing professionals.