Feature

British badge manufacturer shows behind the scenes operations

Diametric is taking viewers behind the scenes of British badge manufacturing for the first time to show how leading global brands are identified through their badging.

17/08/2014 12:56:09

The Hampshire-based company produces branding for many high-end British clients, such as Jaguar, Rolls Royce and Roberts Radio, and has created the video to show the complete manufacturing process from design to finished product.

Graham Steele, sales and marketing director, said: “The video captures our entire process, and shows how everything from design to manufacturing can be done on UK soil. British manufacturing is gaining strength steadily, and we’re proud to be part of that.”

Diametric is a leading manufacturing company in the UK, and is widely recognised across a number of industry sectors as the first choice in commercial badges, nameplates and labels.

Graham said: “The benefits of using a British company like us for branding solutions are enormous. It saves our clients time and money, avoids dealing with language barriers and is more environmentally friendly.”

The video is a first for the company and features the creation of a domed badge for Flare Audio, a UK-based company which produces high definition audio speakers, in one of Diametric’s superior processes. “Domed badges are ideal for products that are subject to heavy usage. They’re shatter- and scratch-proof, and add value to the product due to the dramatic 3D effect,” said Graham.

Other products available from Diametric include graphic overlays, industrial labels, and their exclusive electroformed badges.

The video is available to watch on the Diametric website here.

Written By Sophia Bell

Sophia Bell is the Group Editor of DPA, Connectivity, and PBSI. She joined the team in 2020 as Assistant Editor after achieving a First-Class Honours BA in English Literature and Film Studies from the University of East Anglia. In her current role, she leads the editorial strategy, driving digital growth and ensuring each title continues to deliver trusted, relevant insight for engineering and manufacturing professionals.