Eland has launched an initiative to make the cable buying experience quicker and easier than ever before.
This sees the introduction of 3D models to the Eland Cables website (www.eland.co.uk). With computer-generated models covering the company’s entire cable portfolio – including its range of cables for process and automation. Visitors to the site will now be able to zoom in on, rotate, and strip back the sheath or outer surface of a selected cable, to help them choose the right cable for the job.
The move comes after teams at Eland’s London headquarters discussed ways of improving the customer experience. While the new 3D models will not replace the need for traditional cable samples, Eland Cables hopes that by clearly displaying the construction and detail of the cable, customers will be able to make a more informed decision about their cable purchases. Any reduction in the number of samples requested, however, will further support the company’s environmental credentials – Eland became one of the first cable companies to be awarded IS0 14001 accreditation last year.