In your experience, what misconceptions do UK businesses have about machine automation, and how do you address them?
I think the common misconception is that it's complicated – and it absolutely isn’t.
At B&R, we aim to make our software as intuitive as possible. So, we’re moving away from expecting engineers to be really high-level programmers, to a space where they can configure things that are already predefined. Our hardware platform is very powerful and scalable, and that can appear quite daunting to some customers.
However, once they actually start rolling up their sleeves and utilising our software, those fears are allayed.
What has driven B&R to make its software more intuitive?
With our software, we're focused on the machine building and OEM space. What are they ultimately trying to do?
Read the full article in DPA's August 2025 issue