That’s according to a leading business-to-business (B2B) marketing agency, Full Mix Marketing, which works with a number of manufacturers of products for industries including construction, mobility, and aerospace.
“The temptation in uncertain times is for producers to appear capable of serving a wider variety of needs.
“Whilst diversification can be a great strategy, it’s typically slower to deliver results than promoting the specific capabilities and experience
your company already has,” says Sarah West, Managing Director of the B2B marketing specialists.
Full Mix Marketing works with UK companies who are part of many diverse supply chains, including products and services for civil engineering, agricultural equipment, manufacturing technology, and defence.
With global and domestic factors impacting the UK economy, Full Mix Marketing’s founder believes that, though a manufacturer’s current market may appear relatively small, it often
represents a greater opportunity for growth than entering other equally competitive markets.
“If the marketplace is somewhat steady, then gaining more market share is typically the strongest way to achieve growth. Though competition for customers can rise, those companies looking for manufacturing or engineering support are often even more attracted by specific experience, however small,” adds West.
Full Mix Marketing specialises in providing marketing for businesses across
the UK who predominantly work with or supply other companies (business to business or B2B).
“A more specific approach actually makes marketing more successful too. Rather than seeking to appeal to everyone, you can zero in on specific potential customers and their needs.
“This notably increases the return on investment, especially when it comes to digital and direct marketing,” states West
According to Statista, 46 percent of UK
companies outsourced some element of their marketing in 2024, with this rising to 50 percent for those who operate business-to-business (B2B), including firms in manufacturing, engineering, and technology.
“All clients’ resources are finite, so we help them identify and prioritise the marketing which will deliver the greatest results. Many tell us there are numerous businesses out there just like their existing customers, so we help them reach out and impress them,” concludes Sarah West.
For more information, visit www.fullmixmarketing.co.uk.