Feature

Maximising ROI: The advantages of virtual testing in automotive engineering

Virtual testing enables cost-effective validation of design concepts, efficient exploration of numerous scenarios, and a faster time to market – but how do you make a business case for such an investment? Salman Safdar of Ansible Motion explains how investment in virtual testing solutions provides a significant competitive edge, while ensuring a strong financial return on investment.

29/02/2024 16:22:24

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Simulation lies at the heart of modern engineering. You could even argue that it defines the profession. Anyone with a pile of wood and some nails can attempt to
build a bridge, for example, but it takes an understanding of forces and material properties to calculate whether it will stand up.

You could, of course, achieve the same thing with
trial and error. For a footbridge across a stream, the chances are that would work, but when it comes to a giant suspension bridge or a supersonic airliner, it would
be foolhardy in the extreme. The complexity and the risks involved are such that you need to have a high degree of confidence in your design before committing to its construction.

Nowhere is this truer than in the automotive industry, where highly engineered products are ultimately placed in the hands of the public. The stakes are huge.

Read the full article in DPA's March issue

Written By Sophia Bell

Sophia Bell is the Group Editor of DPA, Connectivity, and PBSI. She joined the team in 2020 as Assistant Editor after achieving a First-Class Honours BA in English Literature and Film Studies from the University of East Anglia. In her current role, she leads the editorial strategy, driving digital growth and ensuring each title continues to deliver trusted, relevant insight for engineering and manufacturing professionals.