Feature

It’s all about customer centricity!

Customer centricity is a business philosophy centred around prioritising the needs, preferences, and satisfaction of customers. It involves tailoring products, services and experiences, to align with customer expectations and demands.

31/10/2023 11:07:10

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By adopting a customer-centric approach, WAGO actively engaged with Sunseeker. It sought feedback and insights to refine its offering and enhance the overall experience. As a result, the two
companies share a strong relationship, nurtured and developed over 27 years of working together to deliver luxury yachts to Sunseeker’s customers.

Sunseeker also practises customer centricity. It listens to
its customers’ needs and preferences, and tailors its yachts to suit the owners’ requirements perfectly.

The company is a British luxury yacht manufacturer which produces high-performance motor yachts that merge
opulence with cutting-edge technology. Sunseeker’s range spans from sleek sports cruisers to superyachts, catering to the desires of discerning clientele through its commitment to luxury, style, and precision engineering.

With a high focus on reliability and being safe to use in hazardous conditions, WAGO’s automation solutions are ideal for the marine industry, especially in control applications.

Read the full article in DPA's November issue

Written By Sophia Bell

Sophia Bell is the Group Editor of DPA, Connectivity, and PBSI. She joined the team in 2020 as Assistant Editor after achieving a First-Class Honours BA in English Literature and Film Studies from the University of East Anglia. In her current role, she leads the editorial strategy, driving digital growth and ensuring each title continues to deliver trusted, relevant insight for engineering and manufacturing professionals.