Standard electric motor sales remains a core business of Rotor UK (previously known as Exico) but in recent years, more emphasis has been placed on the supply of non-standard/special electric motors. ‘The company's Dutch parent is able to supply non-standard (‘specials’) on short lead times, wherever possible modifying standard ‘off the shelf’ motors to speed the process. The company is a distributor of Siemens electric motors, which have constituted the standard product range.