Feature

DigiKey unveils updated logo and brand

DigiKey has unveiled an update to its brand system, including a refreshed logo, updated color palette and typeface, tagline, simplified name, and updated brand voice. The new look was debuted at the EDS Leadership Summit in Las Vegas and will roll out throughout 2023.

02/06/2023 17:14:50

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“For 50 years, DigiKey’s focus has centered on accelerating progress for every engineer, designer and builder,” said Dave Doherty, President of DigiKey.

“Our updated look and feel reflects that inspirational progress, our leadership position in the industry and
our commitment to digital experiences and solutions that move goods and ideas forward.”

The updated logo and brand system is an evolution of the company’s historic look that allows for design flexibility across digital platforms while reinforcing an engineered feel
in a more modern, timeless way.

It was designed to emphasise progress and connection with suppliers and customers while reflecting DigiKey’s digital-first, forward-looking perspective.

The refreshed brand identity also features a simplified company name to reflect better its deep
technical product and digital solutions portfolio.

DigiKey partnered with Lippincott, a global creative consultancy, to refresh the brand’s iconic elements while conveying modernity.

“Our design work on DigiKey’s brand refresh combined its legacy of success with the vision for future
opportunities and growth,” said Tim Cunningham, Senior Partner, Brand Strategy at Lippincott.

“The new brand system supports the core business and creates paths for bolder moves within an innovative industry.”

An overview of the updated brand system can be viewed here. For more information on DigiKey, visit www.digikey.com.

Written By Sophia Bell

Sophia Bell is the Group Editor of DPA, Connectivity, and PBSI. She joined the team in 2020 as Assistant Editor after achieving a First-Class Honours BA in English Literature and Film Studies from the University of East Anglia. In her current role, she leads the editorial strategy, driving digital growth and ensuring each title continues to deliver trusted, relevant insight for engineering and manufacturing professionals.