Feature

UltiMaker unveils brand transformation, spotlights 3D printing solutions

UltiMaker today announced the reformation of its brands following the merger of Ultimaker and MakerBot last year. The new brand identity reflects the company’s strategic vision to drive adoption of desktop 3D printing solutions, and introduces a new product architecture.

03/05/2023 17:32:23

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UltiMaker’s brand mission is to shape the future of manufacturing and product development, offering customers excellent solutions and services for 3D printing across the globe. The new brand builds on the combined strengths of both companies' legacies, ensuring existing and future customers are fully supported, as it continues to build its 3D printing ecosystem – which promises to enable limitless innovation across
industrial sectors.

Under the UltiMaker brand, the S and Method series 3D printers will support manufacturing, product development and other professional applications. The S series will continue to offer a wide range of materials, making it flexible for a multitude of uses, while the Method series will focus on more specific manufacturing applications that can benefit from access to a heated chamber, speciality
high thermoplastics materials, and a high level of dimensional accuracy.

Meanwhile, the MakerBot brand will remain operational as a sub-brand within the education sector, with the MakerBot Sketch series targeted at K-12 learning. The launch of the Sketch Large last year strengthened MakerBot’s offerings for educators and students, with a comprehensive education ecosystem that they can utilise.

The new brand architecture is designed
to ensure that customers can easily find the products and applications which are most suitable for their needs.

“Our new brand reflects the combined strength of the two companies that brought us here. By bringing together the best of both worlds, we are better equipped to deliver on our vision and continue to lead the 3D printing industry and empower more innovators to
bring their ideas to life,” says Nadav Goshen, UltiMaker CEO.

“Over the last few months, a lot of careful thought has gone into this exciting opportunity to decide on the direction of our brand’s future. Our customers remain at the core of our decisions, and we’re excited to unveil the result of UltiMaker’s brand journey.”

All UltiMaker hardware and software products plan to be rebranded over the next 12-18 months.

Written By Sophia Bell

Sophia Bell is the Group Editor of DPA, Connectivity, and PBSI. She joined the team in 2020 as Assistant Editor after achieving a First-Class Honours BA in English Literature and Film Studies from the University of East Anglia. In her current role, she leads the editorial strategy, driving digital growth and ensuring each title continues to deliver trusted, relevant insight for engineering and manufacturing professionals.