Feature

HCLSoftware racing into the 2023 Formula One season

HCLSoftware has seen its logo unveiled on the new Scuderia Ferrari Formula One car at Maranello, Italy.

15/02/2023 16:28:53

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HCLSoftware is proud to continue its multi-year partnership, announced in November, 2022, with the legendary Formula One team, Scuderia Ferrari.

The sponsorship with Ferrari S.p.A. aligns HCLSoftware as a strategic partner to the historic racing team, with
a focus on supplying high-performance, precision technology.

“HCLSoftware congratulates the Ferrari team on the launch of their SF-23 car.” said Dario Debarbieri, Vice President and Head of Marketing, HCLSoftware.

“We are excited to engage in various joint marketing activities
during the Formula One season, leveraging the Scuderia Ferrari team, platforms and assets to drive awareness, engagement and commerce of HCLSoftware to a global community.”

HCLSoftware fuels the digital+ economy by developing, marketing, selling and supporting solutions in
four key areas: digital transformation; data, analytics and insights; AI and intelligent automation and enterprise security.

As a sponsor of Ferrari, HCLSoftware’s logo will be featured prominently on the Ferrari team’s car halo and side flaps, helmet, uniforms, and
pit wall throughout the 23-race Formula One season.

“We look forward to continuing our partnership with Ferrari to deliver high precision technology that will put Scuderia Ferrari in a class all of its own for years to come,” said Kaylan Kumar, Chief Product Officer, HCLSoftware.

Written By Sophia Bell

Sophia Bell is the Group Editor of DPA, Connectivity, and PBSI. She joined the team in 2020 as Assistant Editor after achieving a First-Class Honours BA in English Literature and Film Studies from the University of East Anglia. In her current role, she leads the editorial strategy, driving digital growth and ensuring each title continues to deliver trusted, relevant insight for engineering and manufacturing professionals.