The company’s core product is its bracelet, manufactured from locally supplied, marine-grade 316L stainless steel. The bracelets come in a range of PVD colours and finishes, and can be fully personalised. As with any engineered product, however, there are challenges to overcome. One of these involved the bonding of precision-machined stainless steel clasp components to both ends of the bracelet cable.
“Within our workshop, we were seeing a tiny number of bracelets failing our 44-point quality control procedure, regarding the bonding of clasps to cable ends with another adhesive brand,” explains Scott Bailey, Founder. “We want our products to last more than a lifetime, so I set Henkel the challenge of finding the right epoxy adhesive for the job.”
Read the full article in DPA's September issue