Feature

The Pininfarina Battista: Race to Road

Anand Mahindra, Chairman of the Mahindra Group, set out his objectives for the future of the firm in 2012 when he outlined ambitious targets around its electric vehicle production future.

01/06/2020 13:00:22

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This was before the FIA Formula E Championship became a reality and several years before India announced its goal of 30
percent EVs by 2030.

Almost a century earlier, Battista ‘Pinin’ Farina had a dream. He dreamed that one day there would be
a Pininfarina badged car on the road, resplendent in his brand’s iconic style and design.

How these ambitions and dreams have come
together is a story of inspiration and aspiration.

Mahindra is working relentlessly in the EV space to create a full spectrum of
products, from a quality, affordable electric car right through to the most prestigious EV on the market.

Read the full article in the June issue of DPA.

Written By Sophia Bell

Sophia Bell is the Group Editor of DPA, Connectivity, and PBSI. She joined the team in 2020 as Assistant Editor after achieving a First-Class Honours BA in English Literature and Film Studies from the University of East Anglia. In her current role, she leads the editorial strategy, driving digital growth and ensuring each title continues to deliver trusted, relevant insight for engineering and manufacturing professionals.