Collaborating with graphene experts at National Graphene Institute, the brand has been able to develop a graphene-enhanced rubber. They have developed rubber outsoles for running and fitness shoes that in testing have outlasted 1,000 miles and are scientifically proven to be 50 percent harder wearing.
200 times stronger than steel and super-lightweight, graphene is also the thinnest material on earth. inov-8 is the first brand in the world to use the Nobel Prize winning material in sports footwear, with its G-SERIES shoes available to order now.
The company first announced its intent to revolutionise the sports footwear industry in December last year. Six months of frenzied anticipation later, inov-8 has now removed all secrecy and let the world see these game-changing shoes.
Read the full article in the August issue of DPA