Feature

Rutland Plastics rolls out a new identity

2017 sees trade injection moulder Rutland Plastics roll out a new brand identity with a new look logo and website that reflects the company's future vision.

25/01/2017 14:11:29

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“Last year we completed the final phase of our £2.2 reinvestment plan into new facilities and technologies, this coincided with marking our 60th anniversary and it seemed the right time to turn our attention to refreshing our visual identity to reflect both the evolution of the company as well as its vision for the future”, said Steve Ayre, MD.

The new logo retains the company’s initials, a link to its heritage, while the new typeface lends a modern, clean look which mirrors the style of the new website. ‘Right People, Right Partner’ is a new tagline, which developed as a result of feedback from a series of internal and external consultations with RP employees and customers.

“An addition of a tagline underlines our strength for building solid and enduring partnership with customers and suppliers alike, acknowledging that it is the dedication of our staff who are integral to these relationships”, added Saria Monsen-Elvik, Marketing Manager.

While the new branding will be prominent across all marketing communications, it is the photography that steals the show as it features the staff at work throughout the company.

Written By Sophia Bell

Sophia Bell is the Group Editor of DPA, Connectivity, and PBSI. She joined the team in 2020 as Assistant Editor after achieving a First-Class Honours BA in English Literature and Film Studies from the University of East Anglia. In her current role, she leads the editorial strategy, driving digital growth and ensuring each title continues to deliver trusted, relevant insight for engineering and manufacturing professionals.