Any company wanting to have a successful website must make sure that it's user-friendly and packed with relevant information. Renold plc, the manufacturer of industrial chain, gearboxes and couplings, has endeavoured to make sure that its online presence is so much more than that.
Unlike many industrial websites that remain untouched for long periods, www.renold.com is frequently updated with new content on products or services, application stories and corporate news. A good website needs to make it easy for users to make contact, whether it is to submit an enquiry or to request further information.
Renold makes a wealth of material freely available to download. The site includes the first example of a truly interactive online catalogue where chain products can be identified by a series of criteria. There are also downloadable product selectors for chain, gear and coupling products that offer multiple languages variations.
The need to cater for regional markets is also reflected in the fact that Renold has dedicated websites for more than 20 of its overseas territories, giving an even more tailored service to the customers in those regions. One crucial consideration when managing a wide portfolio of sites is to ensure that there is a consistent 'look and feel' across all of them, with a familiar navigation structure and the online team at Renold has successfully implemented this to achieve clarity and a reinforced corporate identity. You will also see the benefit of this calculated approach in the search engine results with Renold's authoritative status ensuring higher-ranking keyword positions than its key competitors.
Renold plc also offers comprehensive corporate and financial news for its stakeholders looking for more than just the share price; which is an integral part of the homepage.
In short, Renold has an online presence that does justice to such a renowned international organisation. The understanding that a website should evolve and not stagnate is shown by the new features currently in development, so keep visiting and watch this space as one of the engineering sectors best examples continues to set the pace.